The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Best of Non-Profit
- Best of Show
- Brand-Side / In-House
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Creative Use of Technology
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Fusion Pencil
- Gaming
- Green Pencil
- Health & Wellness
- Integrated / Omnichannel
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Pharma
- Print & Promotional
- Public Relations
- Radio & Audio-First
- Social Media
- Sustainable Development Goals Pencil
Category
-
Category
Experiential / Immersive / Events
- Select Category
- Active Engagement / Call to Action
- Animation
- Artist / Brand Collaboration
- Audio
- Audio Craft
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- B2B Communications
- Best of Brand-Side / In-House
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Creative Use of Technology
- Best of Cultural Driver
- Best of Design
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film & Video
- Best of Health & Wellness
- Best of Integrated / Omnichannel
- Best of Interactive & Mobile Craft
- Best of Interactive, Online & Mobile
- Best of IP & Product Design
- Best of Moving Image Craft & Production
- Best of Music & Sound Craft
- Best of Non-Profit
- Best of Out of Home
- Best of Pharma
- Best of Print & Promotional
- Best of Public Relations
- Best of Radio & Audio-First
- Best of Show
- Best of Social Media
- Billboards & Transit
- Books / Booklets / Brochures
- Brand Identity
- Brand Installations
- Brand Integration
- Brand Partnerships
- Brand Placement
- Brand Transformation / Repositioning
- Brand Voice
- Brand-Side / External Agency Collaboration
- Branded Content
- Branded Entertainment for Good
- Branded Game
- Broadcast
- Business Transformation
- Campaigns for Good
- Casting
- Cinema Advertising
- Cinematography
- Commerce
- Community Building
- Content at the Speed of Culture
- Corporate Communications
- Craft
- Creative Effectiveness
- Creative Use of Data
- Cross-Channel UX / UI
- Current Event Response
- Custom Content
- Customer Experience / CX
- Data for Good
- Data Visualization
- Design for Good
- Digital & Online
- Digital Design
- Digital Installations
- Direct Marketing
- Direct Marketing for Good
- Direction
- Editing
- Editorial
- Events
- Events & Experiential
- Experiential
- Experiential & Immersive
- Experiential & Immersive for Good
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Audio
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Film & Video
- Film & Video for Good
- Full Length Video
- Fusion Pencil
- Game Marketing
- Games / Gaming
- Gaming
- Gaming for Good
- Green Pencil
- Immersive Spaces
- In-Market
- Influencer Marketing
- Innovation
- Innovation in Interactive & Mobile Craft
- Innovation in Music & Sound Craft
- Integrated / Omnichannel Campaign
- Integrated / Omnichannel Campaigns for Good
- Integrated / Omnichannel PR Campaign
- Interactive & Mobile for Good
- Internal Communications
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Metaverse
- Mobile Applications
- Mobile Gaming
- Moving Image
- Multi-Region or Market
- Multicultural Impact
- Murals
- Music Adaptation
- Music Videos
- Newspaper
- Non-traditional & Guerrilla Marketing
- Online
- Online & Mobile
- Online & Mobile Video
- Online Advertising
- Online Community Platform
- Original Music
- Out of Home
- Out of Home for Good
- P.O.P. & In-Store
- Packaging
- Penta Pencil
- Physical Gaming Accessories
- Physical Items
- Physical Product & Mobile Integration
- Physical Products
- Physical Products & Apparel
- Popular Culture Impact
- Posters
- Print & Promotional for Good
- Product Packaging
- Production Design
- Products
- Products for Good
- Promotional
- Promotional Items
- Public Relations
- Public Relations for Good
- Radio & Audio
- Radio & Audio for Good
- Real-Time Data
- Rebranding Campaign
- Reputation Management
- Short Form Video
- Single Region or Market
- Social Channel
- Social Media
- Social Media for Good
- Social Media Post
- Social Post
- Social Video
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Special Effects
- Storytelling
- Streaming and Influencer
- Stunts & Activations
- Sustainable Development Goals
- Targeted Video
- Targeting
- Technology as a Creative Tool
- Technology for Good
- Traditional Media Relations
- Trailers & Teasers
- TV, VOD, & Online
- Typography
- Use of AI
- Use of Drama
- Use of Gaming as a Tool
- Use of Humor
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- User-Generated Content (UGC)
- Utility
- UX / UI
- Visual Craft
- Visual Effects
- Websites
- Writing
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Open All Ages
Agency: Ogilvy Shanghai / Shanghai + Boxcutter LImited / Auckland + Hongguan Art Lab / Shanghai + Red Horse Media / Shanghai
Client: Shanghai Science and Technology Elderly Service Center Category: Experiential / Immersive / Events
Alopecia Mirror
Agency: FCB Health New York, an IPG Health Company / New York + Pfizer / New York, NY + Fuze
Client: Pfizer/Litfulo Category: Experiential / Immersive / Events
Mind’s Eye
Agency: Area 23, an IPG Health Company / New York + MND Association / Northampton, UK + Deep AI / San Francisco + Amylyx Pharmaceuticals / London
Client: MND Association, DeepAI, Amylyx Pharmaceuticals Category: Experiential / Immersive / Events
The Look Beyond Stable Display
Agency: Humancare, an IPG Health Company / New York + Scott Motion Films / Marstons Mills, MA
Client: Boehringer Ingelheim Category: Experiential / Immersive / Events
The Systemic Booth
Agency: Area 23, an IPG Health Company / New York + HORIZON THERAPEUTICS / Deerfield + THE MILL / New York City
Client: Horizon Therapeutics Category: Experiential / Immersive / Events
Email is Dead
Agency: Wink / Atlanta/New York + Something Special Studios / New York
Client: Intuit Mailchimp Category: Experiential / Immersive / Events
Award:
2024 Health & Wellness Merit Award
Agency:
Ogilvy Shanghai / Shanghai + Boxcutter LImited / Auckland + Hongguan Art Lab / Shanghai + Red Horse Media / Shanghai
Client:
Shanghai Science and Technology Elderly Service Center
Title:
Open All Ages
Category:
Experiential / Immersive / Events
Annual ID:
OS24_HW036M
Award:
2024 Pharma Merit Award
Agency:
FCB Health New York, an IPG Health Company / New York + Pfizer / New York, NY + Fuze
Client:
Pfizer/Litfulo
Title:
Alopecia Mirror
Category:
Experiential / Immersive / Events
Annual ID:
OS24_PH021M
Award:
2024 Pharma Merit Award
Agency:
Area 23, an IPG Health Company / New York + MND Association / Northampton, UK + Deep AI / San Francisco + Amylyx Pharmaceuticals / London
Client:
MND Association, DeepAI, Amylyx Pharmaceuticals
Title:
Mind’s Eye
Category:
Experiential / Immersive / Events
Annual ID:
OS24_PH022M
Award:
2024 Pharma Merit Award
Agency:
Humancare, an IPG Health Company / New York + Scott Motion Films / Marstons Mills, MA
Client:
Boehringer Ingelheim
Title:
The Look Beyond Stable Display
Category:
Experiential / Immersive / Events
Annual ID:
OS24_PH023M
Award:
2024 Pharma Merit Award
Agency:
Area 23, an IPG Health Company / New York + HORIZON THERAPEUTICS / Deerfield + THE MILL / New York City
Client:
Horizon Therapeutics
Title:
The Systemic Booth
Category:
Experiential / Immersive / Events
Annual ID:
OS24_PH024M